El Lago probiotic tortillas in the HEB Healthy For You section of the bread aisle.
HEB has done a reset on the bread aisle. This has impacted the tortillas section. There are new displays for the healthier tortilla options. These resets were from January 10th to February 10th and should now be complete.
18 months ago El Lago introduced the first probiotic tortilla to the Texas market. The tortillas immediately got noticed in Edible Austin and The Austin American Statesman. Made with canola oil instead of vegetable shorting and containing probiotics, these tortillas are a healthier choice. These tortilla are in the new healthy for you sections.
We still have available The El Lago tortillas you grew up with on the shelf at HEBs. Look for the red and blue labels. If you are having trouble finding us either ask the Grocery Manager at the store or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Gluten free in HEB!
El Lago has Gluten Free Tortillas at the HEB at Four Points (620 & 2222) starting Monday 11/7.
This is the first HEB in the region to carry them. El Lago has tortillas in most HEBs in Austin but this is the only store with the Multigrain Gluten Free Tortilla. These tortillas have a great taste and texture when heated.
The bag is re-sealable so you only use what you need and save the rest.
If you live in the area and try them let us know what you think!
UPDATE!
In addition to the Bunker Hill store in Houston, we now have gluten free tortillas in two Austin stores. The HEB Four Points at 620 & 2222 and HEB Farwest at 7015 Village Center Drive both have these tortillas in a cooler. If you can’t find them ask the grocery manager. If you want the gluten free tortillas in your HEB ask the your grocery manager to talk with his El Lago driver to get them. If the grocery manager approves them your HEB should have them within the week.
Thanks for your support in Austin!
Brian
El Lago and HEB Spotlight on Texas
Last weekend El Lago participated in a Texas themed weekend. Every product on display at HEB was from Texas. We partnered with Texas Texas Salsa. Both El Lago and Texas Texas Salsa are from Austin so it is a great mix. We had our Regular and Thin chips there and everybody seemed to love them!
We will be doing demo like these from time to time and we will keep you posted.


